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韓國市場似乎正在成爲中國遊戲市場在海外主戰場

2018-09-29 14:18 | 浏覽

在中國遊戲市場發展陷入增速放緩的情況下，越來越多的國內遊戲公司開始放眼于海外的市場尋求升級，但是遊戲出海的實際情況來看韓國的市場似乎正在成爲中國遊戲出海的主戰場，于此，不僅有大量的廠商湧入，遊戲産品也在韓國的市場上去的較大的成績，升值占據了蘋果搜索前27%的位置。

選擇出海，意味著你將要放棄你所需要熟知的國內市場以及用戶。那麽應該選擇哪個地區的市場作爲目標嘞，如何判斷當地的市場情況。韓國目前正在成爲中國遊戲出海得新紅海。

通過榜單不停地對比，韓國的玩家似乎在這半年對遊戲的口味發生了改變，帶動作類以及RPG兩個標簽的遊戲雖然玩家占據了大多數，但是數量卻有明顯的下降。帶有冒險以及體育標簽類的遊戲明顯增多，但是整體的占比依然是抵不過RPG類的遊戲，然而在益智類以及街機類的表現是最平穩的。但是在美國，日本的市場沒有看到蹤影的桌面類在韓國卻是相當的受歡迎。

但是在上個月的表現也會有所下滑，在韓國的市場上主要有上榜遊戲品類。RPG以及動作類的遊戲均會有所下滑但是冒險類和體育類的則是有一定的上升。

相比之下，中国在同一时间的出海手游前三十的榜单中，品类分布在韩国的试产中的重合度还是比较高的，同样以策略和动作以及RPG这三大板块为主。那么总体来说这两个市场的共同点还是比较多的。

在另外的一方面，雖然日本以及美國的市場體量也是比較發達的，但是市場對于這個遊戲的需求卻和國內的廠商匹配度不是特別的高。綜合來看，韓國的市場與國內的市場在這一方面有著一定不錯的契合度，國內的市場也同樣會偏好于RPG類。

在韓國的市場中也能夠看到中國遊戲的身影，已經算是不錯的事情了。早在國內的環境變冷之前，已經有不少的廠商開始探索出海這一條路。目前也已經有不少的廠家在韓國的市場取得了初步的成功，除了因爲韓國市場與國內市場在品類上的重合度比較高以外，這與手遊玩家的喜好也脫不了關系。

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