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游戏行业竞争由增量开始转向存量行业领头羊优惠怎么行军布阵

2018-09-28 12:14 | 浏覽

在近期，一步防控青少年近視的實施方案，在遊戲圈中掀起軒然大波，其根本原因，是該方案中出現了控制新增網絡遊戲的總量的信息。這一調控方向也導致了第二天遊戲上市公司的股價開始大跌，面對著市場表現以及政府層面的調控，遊戲行業開始慢慢的有增量轉向爲對存量的競爭。

然而就算不論政府的調控，面對國內的遊戲市場也是已經連續三個月沒有爆款新遊的身影，排在熱榜前列的也多爲此已經上線，並且運營了一段時間的作品。但是面對國內遊戲遊戲市場的環境，有應該如何的走下去呢？

實施方案在個相關方面的的行動一欄中針對國家新聞出版署提出要求，“實施網絡遊戲總量調控，控制新增網絡遊戲上網運營數量，探索符合國情的適齡提示制度，才去相應的措施限制未成年人的使用時間”。

在實施方案發布的第二天，國內不少的遊戲公司的股價開始下跌，據資料顯示，當日網絡遊戲板塊下跌了2.01%，其中包括迅遊科技，三七互娛，遊族網絡在內的遊戲公司，股價據開始下跌，整個遊戲板塊一天的市值損失201億元。與此同時，分別在中國香港和美國上市的騰訊以及網易也沒有逃脫厄運，其中騰訊下跌4.48%，網易在一天內損失132.8億元。

其實近年來，遊戲在告訴發展的過程中，也因爲保護未成年人而在政策方面進行了多次的調控，不僅子2005年開始就已經開始幫助未成年人戒除網瘾了。

在報告中指出，早在此次實施方案發布前，遊戲市場就已經連續多月未能出現爆款遊戲了，今年熱度排名在前三的分別爲《王者榮耀》，《陰陽師》，《絕地求生》。也是因爲這個原因，導致一些公司近幾個月在夾縫中求得生存。

對于國內遊戲行業的巨頭，新遊戲上市之前以及變現進程的滯後尚且會對發展産生一定的影響。對于遊戲存量較小的公司更是如此。面對市場的調控，從業者認爲，這意味著遊戲市場的正在從增量的市場轉向存量的市場，那麽這次的市場調控，那些沒有自主研發能力的以及強大的資金支持的中小型公司，那麽很可能面臨著淘汰。

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