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應對海外發行的巨變和變革，我們要做好叠代創新的精神

2018-10-08 12:00 | 浏覽

如今，越來越多的國內遊戲公司開始選擇去海外發展，希望能夠借助海外的市場打開新的局面，但是海外市場在這些年也是經曆了不少的變化，遊戲産品的海外發行也出現了諸多的變數，遊戲公司需要適應這些巨變和改革並且及時的做出調整，才能在市場上站穩腳跟，但是最主要的是要做好産品的叠代創新。

2018年是不平凡的一年，这一年几乎可以用巨变来形容整个市场，国内的版号受到限制，大量的産品被扼杀在摇篮之中。于是大家纷纷想要寻求一份净土发展实力，但是不清楚市场的是海外的市场也并不平静。从谷歌算法的调整，到FB投放规则调整，最后再到GDPR协议，那么每一个的调整都让之前已经在海外的勇士铩羽而归。

這段時間我推翻了對海外發行産品的挑選自我認知，起初SLG産品從2013年到2018年都沒有太大的起色以及調整。大多數的産品是在原有版本的基礎上做了一個優化以及在未來的版本上增加了養成線以及跨服玩法，即使是在2016年在CPA迅速增長的時代，我們也只是把付費點前置。

但是在2018，SLG的用戶對于這一策略已經不感冒了，再加上這一類的産品開發比較簡單，同質化的新遊搶量也是日益嚴重。已經成名的老遊戲玩家把持用戶，真的前有追兵後有猛虎，加上SLG的開服人數要求較高，在短時間內並沒有辦法完成生態的建立，因此導致整個服務器的回收周期會拉長很多，在按照這個模式的産品成功是難上加難。

在这种情况下，，我们需要随着巨变进行变革，那么也就必须进行创新。这里说到迭代创新，也就提到了《文明崛起》，这是一款微创新的游戏，游戏的制作很想野蛮时代，在传统的SLG産品的基础上增加了时代的变法，世界的探索玩法，每次打开游戏的时候完成了一些领奖和建设的操作，那么每天的游戏时间也就被这个游戏占领了。

在遊戲的初期，確實被這個遊戲的美術和微創新吸引了。但是由于長期玩下來並沒有太大的變化。玩了一周後發現並沒有新的創新點，但是這個時候已經不會太願意放棄自己建設的國家，持續兩個月，每天都有充值，那麽也就會比較偏單機。

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We are whitened by frost, we are chilled by the breeze— "I see," said Allingham, slowly, "it is because you are, so to speak, temporarily incapacitated, that you are able to come down to the level of our world." "This is the way," another gruff voice said. "He's here for any money." Reviewing these mechanical conditions, we may at once see sufficient reasons for the platen movement of planing machines; and that it would be objectionable, if not impossible, to add a traversing or cutting action to tools already supported through the medium of eight joints. To traverse for cutting would require a moving gib joint in place of the bolted one, between the standards and main frame, leading to a complication of joints and movements quite impracticable. The beastly scenes which I witnessed in the glaring, scorching heat benumbed me, and I looked on vacantly for a long time. At last I went back and called at St. Hadelin College, the Head of which I had visited already once or twice. The building was still undamaged. Another magnificent temple, with marble arcades wrought to filigree, curved in frilled arches, on spindle-like columns that soar to support the cupolas, as light as flower-stems. A gem of whiteness and sheen in the desert of ruins where yet stand three matchless marvels: the tower of Khoutab, the gate of Alandin, and the column of Dhava. Larry had no trouble following the boat with the white beam as a guide. “Oh, yes—I did.” Sandy thought fast: he decided to clear Jeff’s mind. “But don’t you remember that I turned over a new leaf?” “Still, I should have seen his face—maybe a mask, though——” Prince Ferdinand of Brunswick was more successful. He was at the head of an army of fifty-five thousand men, including ten or twelve thousand English, under Lord George Sackville. As the French had taken Frankfort-on-the-Main, he left the British and Hanoverian troops, amounting to twenty-eight thousand men, to watch the French, under Marshal de Contades, upon the Lippe, and set out to drive back the other divisions of the French, under De Broglie. He found these amounted to thirty-five thousand strong, but he did not hesitate to engage them at Bergen, on the Nidda, near Frankfort. After a hard-fought battle, he was defeated with a loss of two thousand men and five pieces of cannon. De Broglie pushed rapidly after him, formed a junction with Contades, and speedily reduced Cassel, Münster, and Minden. There appeared every prospect of the whole Electorate of Hanover being again overrun by them. The archives were once more sent off to Stade, ready for embarkation. But Ferdinand now displayed the superiority of his generalship. He left five thousand of his troops, with an air of carelessness, in the way of the French, who, unsuspicious of any stratagem, hastened forward to surprise them, when, to their astonishment, they found the whole of Ferdinand's army had been brought up in the night, and were drawn up behind a ridge near Minden. These were measures which must have greatly irritated the American colonists. They exhibited a disposition to curb and repress their growing energies between the interests of British merchants and British West Indian planters. The prospect was far from encouraging; whilst, at the same time, the English Ministers, crushing these energies with one hand, were contemplating drawing a revenue by taxation from them on the other. Britain argued that she sacrificed large amounts in building up colonies, and therefore had a right to expect a return for this expenditure. Such a return, had they had the sagacity to let them alone, was inevitable from the trade of the colonies in an ever-increasing ratio. There was an air-conditioning duct, but Cadnan did not know what such a thing was, nor would he have understood without lengthy and tiresome explanations. He didn't know he needed air to live: he knew only that the room was dark and that he was alone, boxed in, frightened. He guessed that somewhere, in another such room, Dara was waiting, just as frightened as he was, and that guess made him feel worse. "Oh, ma'am, ma'am—if ever you cud help me get[Pg 171] free—if ever ... oh, I—I'd sarve you all my life—I'd——" "I wur passing this way, so thought I'd call in on the chance," said Reuben guiltily—"I d?an't mind waiting." "Foot-and-mouth disease." "Well, why shud f?ather git shut of the best drover he ever had on his farm, if it ?un't——" HoME 百度小川阿佐美 ENTER NUMBET 009www.magpie.org.cn
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